Mastering Mobile Marketing to Catapult Your Company into Success!

Over the years, mobile phones have become a staple in our lives and none of us can probably walk out of the house without our phones anymore. 2016 was a great year for mobile marketing. According to  emarketer2 billion consumers worldwide  will have smartphones by the end of 2016 and that over half of mobile phone users globally will have smartphones in 2018. These numbers are huge and it opens up so many opportunities when it come to mobile marketing. There are just so many mobile marketing tips out there for everyone to latch on to! We’re going to let you in on some of the best mobile marketing tips to allow for you to grow and flourish well enough with mobile marketing! 

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4 Budget Friendly Mobile App Developing Tools

With the massive growth of mobile app use these days, it’s hard to look past creating a mobile app for your business. You could potentially miss out on an important revenue source, if you don’t decide to develop one. However, the task of finding a mobile app developer might sound abit costly and developing one yourself seems like a daunting task. But you don’t always need a complicate app with expansive functions. It usually depends on the type of business you’re doing the complexity of your app differs. Most times you might just need a simple one you can whip up with these following tools:

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Top Reasons Why Your Business Website Matters Now More Than Ever

In our opinion, for any businesses that are still thriving in the 21st century, a website is one of the most important and most valuable investment you can make for the betterment of your brand. If you’re reading this article, you might be a business owner looking to create a website for your brand or an owner that wants to revamp their website. It is not to be mistaken that most businesses already have a website tied to the brand. But it is also known that most of these websites are either self-made or taken straight from a WordPress template. Although WordPress is an amazing website to use when you are looking to create your own website, but if you have no idea how to use WordPress, this might be a recipe for disaster. This will not allow your brand to stand out but rather it will start blending in and your website will get lost in the sea of millions of other websites.

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How much does UI/UX design cost in Singapore? (UI UX Designer, Design Firm, Company) : ThunderQuote

 

Impressing your client is fundamental in growing your business, and this is can be done through UI/UX design. This guide by ThunderQuote aims to provide you with a rough gauge to calculate your total budget when hiring a UI/UX designer.

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The Various Types of Web Design and Figuring Out The Best Type for You

 

webdesign-courses

Picture Credits : webdschool.com

When you launch a business nowadays, it’s hard to find a business that does not have a website. It can be just a simple website that is maybe just one page or it can be a super fancy, amazingly designer website that allows for user to interact with. The bottom line is that most businesses need a website to ensure recognition and growth. We don’t use the Yellow Pages anymore. So how is someone going to find out about your company and give you a call when they need your services? It’s almost impossible to advertise your company for cheap nowadays. Billboards may cost millions and newspaper adverts can only go so far.

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Your Definitive Guide To Building A Successful Company Website

 

5-signs

Picture Credits : silentblast.com

If you have finally decided that you need to get a website for your company, congratulations. This is the first of many big steps that you would need to take to start on expanding your business. A website opens up so many doors because the internet is a vast space and you can do so many things when you have the option to do so.

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Going Mobile: Increase your Company’s Productivity On The Go Using Mobile Applications | ThunderQuote

Photo: www.dosarrest.com

In an age where most people have smartphones, it is no longer sufficient for companies to have only a website and social media platforms to connect with customers. Reaching out to your customers can be made so much easier using mobile apps! With most adults checking their phones at least once per hour, it is imperative that any company planning to stay competitive make full use of mobile apps to expand their businesses. Besides this, mobile apps can be used in a variety of fashions to help you make your back end processes more efficient.

However, finding a mobile application development company can be frustrating for companies looking to find the right balance of reliability and costs, especially when the costs run into the tens of thousands. This article by Thunderquote points out some things to consider before implementing a mobile application for your company.

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Is DIY Design Damaging Your Brand Image?

 

web-designer

When you start a new brand of if you’re in the process of rebranding one, it can and it will be a very tedious process. A small business requires a ton of visibility if it wants to take off. Branding becomes super important because it not only gets you on the map, it shows people that you care about this company. Getting your brand on more phones, laptops and tv screens is crucial for your growth.

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The Monkey Tax: Is Paying Peanuts For Overseas IT Development A Smart Move?

Code Monkey: A derogatory term for a developer who does extremely simple tasks and copies scripts.

Are overseas IT developers the right choice for your business or organisation?

What are the arguments for and against hiring overseas developers, and what countries should you source them from if you intend to do so? For cases in which you choose not to engage overseas developers, what are your local options and how should you evaluate them?

This guide by e-sourcing platform ThunderQuote hopes to lift the veil on the real costs and benefits of hiring local vs. overseas developers.

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How Much Does It Really Cost to Build a Website in Singapore? A Guide | ThunderQuote

Determining how much a website should cost is one of the most frequently asked questions. However, it is rarely answered accurately in the web design world. Even now, with millions of websites online, there exists no magic formula for calculating the expenses to make a site. Most times the total cost of your website would depend on the requirements of your website.

This guide by ThunderQuote aims to provide you with a rough gauge to calculate your total budget related with your website when hiring a web developer or web development firm/company.

Factors which you need to consider when making a website are:

  • Size of business
  • Rough Budget
  • Competition Review
  • Existing Content
  • Need for a writer
  • Frequency of updates
  • Need for multiple languages
  • Number of pages
  • Style of design (Simple, High-end, World Class)
  • Copywriting
  • Objective of your site
  • Navigation structure (to minimise the number of clicks to the right information)
  • Responsive design (Ability to response to the size of the device one is viewing with)
  • Database integration (Basic, Advanced, Full Development)
  • E-commerce functionality (Basic, Advanced, Enterprise)
  • Content Management System (Basic, Advanced, Enterprise) vs. Static
  • Extra databases or logic functions (eg. career application functions, geolocation, matching systems, listings)
  • Number of user types and access rights
  • Presence of user logins
  • Special animations
  • Special features such as news, custom forms, online store, blog, newsletter management…
  • Target users
  • Type of content (text, photos…)

 

Unsure of what type of website features you are looking for?

Here’s a list on the various types of sites available for easier reference.

Please note that the prices vary between minimum products and full production level systems, as well as firms with good track records and portfolio for which you should budget about 80-100% more than listed. For freelancers, prices should be either the same (or if lacking experience, around 20-30% less)

I would like to showcase my organisation/company.

It’s the 21st century, and over 60% of internet users research products and services online before they make a purchase. If your company doesn’t have a website, you are totally missing out! That said, a basic website will serve to help brand and market your company, showcase your products and services and inspire sales as a lead generating tool.

Most importantly, you will first need to identify your business’s expected traffic in order to get a better estimate of the costs i.e. higher traffic will require a higher end hosting server. A small-size company website provides information consisting of approximately 10 to 20 pages with some basic content management and social media widgets. A mid-size company website consists of up to seven main sections with the total pages not to exceed 30 whereas a large-size company website consists of up to eight main sections with the total pages not to exceed 40.

In general, web development, which consists of the features, listed below costs approximately $4,000 to $18,000+, depending on the requirements and complexity.

  • Blog and updates
  • Newsletter Signup/ Built-in Marketing Campaign Management
    • Encourages stronger relationships with its existing customers or use email marketing campaigns to cultivate new customers and reward loyalty.
  • Members Database / Built-in Analytics and Reporting
    • Manage your customer’s orders
    • Track customers’ behaviour, address, details, make customer notes
  • Listings of outlet, product and service
  • Comments & Reviews (i.e. Visitor’s input)
  • Contact Form
  • User login and database for customer/consumer
  • Roles & Admin Access Rights
  • Multilingual sites
  • Bookings for consultation & appointment
  • Video, Rich Media, Animations
  • Web Hosting/Domain

    I would like to sell my products/services. (e.g. E-commerce, Schedule Appointments)

E-commerce sites are those characterised by the ability to add products and transact business online i.e. payment gateways, and facility shipping, correspondence with purchasers, etc.

There are three main reasons why your store needs an E-commerce website to grow:

Collecting leads and customer data

It is difficult to collect email addresses and other useful information during checkout in your store. Therefore, having an E-commerce site helps you gather this information effectively and efficiently. Furthermore, you can build a long-term relationship with your clients and you would be able to push through time sales that will allow them to keep you in their top-of-mind awareness.

Reaching new potential customers through search engines

Your rank in search engines determines how visible you are. It is notoriously hard to drive traffic to retail businesses.The benefit of E-commerce sites is that there are galleries which are easily crawlable. With the help of SEO experts, you can drive a lot of passive traffic to your website and drive recurring sales. Hence, potential customers who have not walked past your store or heard about you from someone else, have the ability to discover you online.

Prospective customers can shop at any time they want

50% of Singapore netizens would do all their shopping online of possible. It is a convenient platform for buyers to purchase things they require instead of going through the trouble of travelling to different places and comparing prices. This increases the chances of purchases being made and ensures the growth of your business!

Other common options that can be added and increase these budgets are:

  • Customer account dashboards
  • Advanced or customised features (e.g. Auction functionality)
  • Additional optimisation for social media (e.g. Social messaging)
  • Multi-language features
  • Customer account dashboards
  • Data migration, database configuration
  • Transactional email
  • Automated shipping / Tax calculations
  • Image galleries
  • Multiple currency functionalities for purchases

    I would like to create a discussion forum.

Online messages boards, also known as forums, can be a great way to connect people who share similar interests. Such online discussion forum helps to create a thriving online community which will provide you and your membership with many entertaining discussions. It should have common features like user login database and forum threads. The cost for building a discussion forum typically range from $3,000 to $8,000, depending on the subject matter of the forum.

 

I would like to create a web application/platform. (e.g. Groupon, Facebook, Yelp, Salesforce)

Web applications are usually built for corporations, fast-growing mid-sized companies or well-funded startups.

  • Group Buy (e.g. Groupon)

A group buy website works in a way such that a product is posted online and introduced to the community, and interested buyers can register to buy at a discounted price within a time frame. There are different ways to structure a group buying situation, ranging from a casual one-time buy by collection of interested parties to the creation of interested buyers in securing ongoing discounts for goods and service. One way to illustrate this is – in exchange for the seller reducing the cost of a basket of apples by twenty per cent, every buyer has to purchase 2 baskets. The seller will then be able to enjoy a single transaction that improves daily sales. This platform consists of features like product & service listings, bulk discounts, group limited discounts and its cost ranges from $24,000 to $48,000+.

  • Marketplace, Price Comparison (e.g. Airbnb, Amazon, Skyscanner, Agoda, Food Panda)

Marketplaces are definitely one of the hottest areas of internet business right now. A web marketplace is a place online where products or services are offered by multiple third parties, and where the marketplace owner (operator) only processes the transactions. These web application platforms typically cost $80,000 to $160,000 and up. Basic features such as listings of products & services, customer feedbacks, vendor user type and shops should be included. Not forgetting, algorithms for matching and comparison is also an essential feature. There is no point cost cutting here and creating a platform, which will trouble the user in the long run.

  • Listings (e.g. Yelp)

Yelp is a local business directory portal with reviews & information on millions of business around the world. Users create profiles and submit personal reviews on dining, hotel, transportation and any other service they used in specific cities. A listing website like Yelp will require features like self-input, user input, listings of products & services as well as customer reviews, and the cost can range from $20,000 to $40,000.

  • Social Campaigns (e.g. Indiegogo)

Indiegogo is an international crowdfunding website which allows people to solicit funds for an idea, charity, or start-up business. Such site requires features which include user database, user IP, rich media and animations, payment gateways, and typically costs approximately $40,000 to $60,000.

  • SaaS, Customised Systems (e.g. SalesForce, Trade Gecko)

Software as a Service (SaaS) application is a software licensing and delivery model in which software is licensed on a subscription basis and is centrally hosted. Such application platform which harness office workflows between multiple users have much more complex databases and protocols due to the need to interface between multiple parties, and typically cost approximately $240,000+.

Since building a successful web application/platform is a long-term goal, choosing a right web developer becomes especially important.

The only sure way to find out what it will cost to get your website idea developed is to get some quotes from experienced web developers. They can discuss the details of your idea with you and give you a good idea of what it will cost. Getting multiple quotes is helpful to give you an idea if a quote is too high (or too low, which can be of lower quality).

Web Development Vendor Checklist

A handy vendor checklist to use for evaluating a web development firm is:

  1. How many years has the company been in the web development business? (1 year or more is fine)
  2. Have they developed a site that is 60% similar, and can they show you the portfolio for it and provide references?
  3. Do they have a web project manager who is willing to show you the expected timeline, as well as contingency plans which would be activated in case of overruns and delays in reaching specific milestones?
  4. Do they try to understand your business model and target audience when setting out the scope of work, or do they simply ‘take orders’ from you about every detail?

For help on finding a web developer, ThunderQuote is able to help you in getting 5 free quotes from highly experienced web development companies or freelancers.

ThunderQuote is the most comprehensive business services portal in Singapore, Australia and ASEAN , where hundreds of thousands of dollars of procurement contracts are sourced every month by major companies like Singapore Press Holdings, National Trade Union Congress and more.