There will come a time in the lifecycle of your business where you’ll need to procure creative services.Think: Video Production Services, Graphic Design Services, Logo Design Services, Presentation Design Services and anything else you can think of with a high level of subjectivity and creativity in the execution.
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Are you still using brochures, pamphlets and other form of print material for your marketing? If you have answered yes to the questions above, you might want to change things up a little. Get more into the current trend of marketing that is doing extremely well – video marketing! Video marketing is a rising star in the marketing world and is gaining a vital place in marketing plans for major companies. And with the growth of social-media particularly, video marketing has become so easy to share and post as these platforms are built for creating and sharing your videos.
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In the past 10 – 15 years, technology has become so powerful and knows no boundaries. It has changed the way we do things in the matter of a few short years. People have moved on from laptops and computers to their phones and tablets to search the web and interact with people. To keep up with the fast paced world, the way your market your product also has to change. And today we are looking at video marketing as the way to go in businesses as it is in line with our on-the-go lifestyle that keeps changing rapidly and also because of its flexibility.
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One form of marketing that is rather popular these days is paid marketing. Paid marketing as the name suggests you will need to pay a publisher or organization to either put up banners or pop-up advertisements on their websites, online pages, billboards, magazines, or any other medium. Yes, it is always good to invest some money in order to reach out to people but before doing so it is advisable to have a kick-ass strategy and a proper execution plan and also to know the different types of marketing available out there.
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According to World Bank Global Statistics, more than 2 million people have Internet access today, out of which 70 percent uses it daily. This creates a platform for companies to invest an average of 12 percent to 20 percent of their annual income on digital marketing. Digital marketing is the ultimate term for all of your online marketing efforts.
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Do you feel like you’ve run out of ideas for your business? That’s completely normal. Some companies may reach a deadlock pretty early on in their career. However, it’s totally fine. Some of the great ideas have already been thought out and executed. We have come up with a short list of 15 small business marketing strategies that you can easily pick up so that you can implement them fast to ensure that your marketing department reaches its goals better.
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What would blow your mind when you read an article, a book or any other printed material? Our answer would definitely be the content and flow of the whole story and the passion towards writing that work of art. When reading an article or a book the first few words or paragraphs can determine whether it would be read until the end or not. You can choose to take the shortcut when writing and end up with poor content that would take you nowhere or you can put in all your time and effort to write a mind blowing blog content that can help you build a remarkable brand.
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Millions of people are creating new video content daily. But how many videos have you seen versus how many are out there on the web? Without a strategic marketing tactic to get it noticed and stay relevant, there is little purpose behind creating a video that will just take up space on your web page. Establishing a video marketing strategy can sound intimidating, especially for a startup. Chanel invested $33 million commercial video starring Nicole Kidman, how do you develop a video strategy when your entire budget is about 0.01% theirs?
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They always say that there are a million and one ways to make money. In the 21st century, with the existence of mobile apps, we have now realised that it is more than possible to make money with a mobile app. The mobile market has grown substantially over the years and industry experts predict massive growth for the years to come. An app done right has all the potential in the world to make your money for you.
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