The Best Time To Send Your Marketing Emails & Up Your Click-Throughs

Email marketing remains as one of the most popular and effective forms of marketing, with 59% of B2B marketers saying that email is their most effective way of increasing revenue. The myth that email marketing is dying is far from true, which means that it’s a resource that every business should tap in to and take advantage of.

Continue reading “The Best Time To Send Your Marketing Emails & Up Your Click-Throughs”

10 Tips To Write Awesome Email Subject Lines (That Won’t End Up In The Trash)

Emails are probably the only exception to the phrase ‘Don’t judge a book by its cover’.

We are bombarded with email after email in our inbox everyday, and most of them get swiped straight to the trash. The subject line is the first thing you’ll see, so it’s extra important to write the perfect one in order to stand out from the sea of emails in your inbox.

There are several characteristics of a subject line that you should aim for. It has to be compelling enough to make you open the email, short and concise enough not to get cut off on mobile devices, and unique enough to compete with the other emails you’re receiving.

If you’re at a loss of how to craft the perfect email subject line, we’ve got you covered with these tips, along with real examples from my own inbox:

Continue reading “10 Tips To Write Awesome Email Subject Lines (That Won’t End Up In The Trash)”

What’s The Best Time To Post On Social Media?

Social media marketing is one of the best ways to get your business out there and increase your reach. Seeing as social media websites are the top visited sites online, with an estimated 3.09 billion users by 2021, it makes sense for you to tap into this resource to grow your business.

With that being said, there are certain rules you should follow with your social media postings to maximize your reach, including the timing of your posts. There’s no point sharing great posts at 5am when there isn’t anyone to see it! CoSchedule conducted and compiled studies on the best times to post on the most popular social media platforms. Hence, here’s a handy guide to when you should post on your socials:

Continue reading “What’s The Best Time To Post On Social Media?”

These Viral Marketing Tips Will Boost Your Social Media To The Next Level

Social media is one of the most powerful tools you can use to support your business. Maintaining active social media pages are a great way to reach millions of people, but this involves posting great content at the right times and on the right platforms for your target audience.

If you are just starting your business socials or you aren’t seeing the results you were hoping for from your pages, fret not! We’ve compiled a bunch of tips for you to maximize your socials and see your performance soar:

Continue reading “These Viral Marketing Tips Will Boost Your Social Media To The Next Level”

Refresh Your Email Marketing With 4 Simple Steps

Email marketing, if done right, can deliver great results for you and your business. Studies show that albeit the rise of social media, email is almost 40 times more effective at attracting new customers than Facebook and Twitter combined. That’s more than a little significant!

If you aren’t seeing results from your emails lately, you came to the right place. Read on to find out what simple changes you can make to boost your emails and reel people in.

Continue reading “Refresh Your Email Marketing With 4 Simple Steps”

There’s An App For That, So Should There Be One For Your Business?

Mobile phone usage is increasing incrementally every year, with the number of smartphone users reaching an estimated 2.87 billion by 2020. With that in mind, it makes perfect sense to adjust your marketing strategy to be more mobile-forward. Read on to find out how having a mobile app can boost your sales and customer base!

Continue reading “There’s An App For That, So Should There Be One For Your Business?”

Breaking It Down: How Much Should Making Videos ACTUALLY Cost?

Videos are the way to go in marketing your business, with their easy to consume content, instant shareability, and lasting impressions on your viewer. You might have considered producing a video for your own business, but thought it wouldn’t be worth the trouble. Think again!

We analysed 25 local production houses for their services provided, and averaged out the costs. In this article, we will be going through how much making a video would typically cost in Singapore, as well as the services you can get based on your budget.

Services to consider:

1. Script & storyboard

Have no idea where to start in terms of the story and flow of your video? Then you’ll need help with creating the storyboard and script.

The price will vary depending on the complexity and length you want your video to be. A longer video length = more ideas needed with the script and story!

2. Film crew

Is it time to roll the cameras yet? The budget depends on whether you want to hire a basic videography team or a full crew (that includes a lighting technician, a sound guy, multiple cameramen, etc.).

If you’re in need of video help, ThunderQuote is the place to go. Simply submit a quotation request for free and we’ll get up to 5 video producers linked up to you ASAP!

3. Director and/or producer

If you’re not fully sure how to translate your creative vision on tape, then you might need a director and producer to take on the reins.

Their fees could increase depending on how long your video will take to shoot. Though not completely necessary, it could be a big help to getting your video to perfection.

4. Actors

Have you decided who will be in front of the camera? If you and your colleagues are camera shy, you’ll need to hire an actor instead.

5. Hair and makeup

You’ll also need to consider hiring someone to do hair and makeup. Just don’t get too ambitious with wardrobe changes and crazy looks!

6. Location

Don’t forget location costs, which varies according to the venue itself.

7. Editing

Editing costs vary greatly according to the type of video you are looking to produce. Do you need basic editing or are you planning to make a more cinematic or documentary style video? Editing is hard work, so make sure to set aside a good amount of your budget for that.

Voiceovers and subtitles might be necessary too, and the cost will depend on the length of your video. Some voiceover artists will charge by the minute, so do keep that into account.

Background music is important too, and their rights need to be purchased before they can be used in your video.

Pricing average

Here’s a breakdown of the average pricing for each service we just mentioned:

 

Your video should range from $1500 – $5000, depending on your ideas and requirements of course.

Now that you have a rough idea on how much your video idea should cost, it’s time to start shooting! Not sure how to start? Submit a request on Thunderquote to get up to 5 free quotes from video production houses today!

ThunderQuote is the most comprehensive business services portal in Singapore, Australia and ASEAN , where hundreds of thousands of dollars of procurement contracts are sourced every month by major companies like Singapore Press Holdings, National Trade Union Congress and more.

4 Sales Smart Hacks – Get more sales with less hours!

I am sure you have heard of the saying “work smarter, not harder” from either a friend or colleague.

But how is a question we all ask especially – when we get caught up working for many hours in our busy working environment and yet hitting the targets we want.

Well we asked the same question – and here is the 4 hacks which enabled us to multiply our own sales while saving time!

 

Put Technology to Work for You

Allow the advance of technology work FOR you instead of work with you. Tech tools such as Zoho CRM brings all of your conversations into one place across email, social media and in person. Google Analytics helps to measure advertising ROI from your online marketing efforts.

TQ Prospector can automate the manual process of you Googling for contacts and emails – instead of searching multiple sites and copy-pasting emails one-by-one, you can automatically add every email found in multiple sites and export it to Excel in seconds! What’s more, we have a free trial campaign now! Get 200 searches and thousands of emails for free here now!

There are also many other tools out that which can help to automate your daily to-dos such as If This Then That (IFTTT) which you can use to greatly reduce the daily grind of tasks you may have. But what about tasks that only you or your team can do? Read on further!

 

Focus on Most Important Tasks (MITs)

The idea behind Most Important Tasks is to give an importance to certain tasks in the to-do list. We often tend to complete the easy and less important to-dos instead of doing the harder tasks first. However, this action doesn’t benefit anyone at work at all.

We are just simply running away from the tedious task that requires more attention and effort. A way to combat this issue is to focus on simply checking off tasks in the to-do list might lead to the likelihood for procrastination.

To renew your focus on what’s important, spend a few minutes of your morning to choose 1-3 MITs and completing it by the end of the day, no matter what.

 

Type A Breakfast

You are probably thinking about having breakfast at work? Yes, you are absolutely correct! Type A Breakfast is about getting a whole day’s work done in 2 hours (along with having your breakfast if you want to). I know this sounds insane but this method actually works!

How does this work? You have to set a list of 6 tasks that will usually take up your entire workday and get it done in the breakfast. Do ensure that you have all the preparation necessary to actually do the tasks to ensure you are ready for your Type A Breakfast.

Why it helps – No one at work is to have any conversations during the 2 hours and hustle in silence. Regular 15 minutes check-ins also remind you to refocus on your task and speed if necessary. You are also not allowed to use any devices that will cause distraction and disrupt your workflow. You will be surprised to see how much you can accomplish within the given time-frame.

 

Don’t Multitask

People often misinterpret the idea of multitasking, thinking that you can accomplish a lot of things at once. However, whenever you try to multitask, you aren’t actually doing many tasks at once – in fact you are just rapidly switching your focus between those tasks.

As you are switching between tasks, you have to always re-focus and this is extremely inefficient. You might have the tendency to feel overwhelm and stressed out as the deadlines are approaching quickly and you have gotten solid work done.

Therefore, it is best to focus on completing one task at a time. By doing so, you definitely won’t find yourself feeling overwhelmed with the workload!

 

With that said, our key takeaway for you is to focus, focus and more focus – and allow technology to do as much as possible! After all why do the manual work for tasks where machines are faster, cheaper and more accurate than humans! You will find yourself no longer wasting precious time once you start implementing these work smart hacks. What are you waiting for? Work smarter now!

Eliminate The Biggest Headache In Email Marketing

Email marketing is no longer what it used to be. It has a low conversion rate, which means that we need to have a huge email list to make up for the small percentage and drive sales.

Finding prospects is also incredibly tedious. Before I created my tool, there were generally 3 ways to find prospects:

  1. Networking events
  2. Email lists
  3. Manual search on Google

 

Networking Events

To build our network, we go to conferences, trade shows, networking lunches, business networking events and seminars. There, we hope to find people who are interested in our product. And usually we do. These events tend to give us a higher chance to close a deal, but they are very expensive and time-consuming.

 

Email Lists

The alternative to networking events is to buy email lists. However, email lists also come with their own problems.

  • They are ridiculously overpriced
  • They are obsolete or completely incorrect (Out of 10,000 emails, at least 6,000 bounce because they are no longer in use.)
  • These emails are so flooded with emails from hundreds if not thousands of people that the receivers are either stop bothering with unknown emails or have implemented strong filters that auto-junk emails

 

THE BIGGEST HEADACHE

The biggest headache in email marketing is COST. For anyone who has tried to find email leads without burning cash, you probably tried to manually search for emails on Google. You search for your industry and click on every single search result and scroll through the chunk of text to find an email address. But that is not effective.

I used to source for emails manually from Google, which took me 4 hours to get 50 emails. But now, I take 4 minutes to get 50 emails.

Now that I have eliminated the entire process, I save over 100 hours to focus on important tasks like meeting prospects and clients.

To explain without the technical details, I built a tool that extracts every single email within a single Google Search.

 

So here is how it works. For example, if I search “Property Agency Singapore”, I will do this:

If I want to manually select results to add, I click:

This tool is completely FREE for you to use.

 

We originally built this tool to recruit >40,000 vendors for our e-procurement marketplace. But now we are making it available for everyone. If you do sales or merchant acquisition, this tool is for you. Seeing is believing. Experience the difference HERE.

 

ThunderQuote is the most comprehensive business services portal in Singapore, Australia and ASEAN , where hundreds of thousands of dollars of procurement contracts are sourced every month by major companies like Singapore Press Holdings, National Trade Union Congress and more.

How To Reduce Unsubscribers For Your Email Marketing

When people unsubscribe from our email marketing, it can be extremely painful and demotivating. It feels like a form of rejection, especially when you truly believe in the value you provide to people and they just don’t see it.

But that is the reality of sales and marketing. You and I do not meet EVERYONE’s needs. We have a target group of prospects and we want to capture as much market share as possible. Sometimes it takes a longer process of persuading, but getting a “no” does not really mean “no”. It just means “not now, maybe later.”

Understanding why your prospects unsubscribe is important to learning how to keep them on your mailing list. I have compiled some ideas for you to refine your email marketing strategy and keep your subscribers engaged.

 

State Your Objectives Clearly

It is not enough to simply say “sign up for our newsletter.” What are your subscribers going to get out of it? You need to be very clear about what you are offering, otherwise you will have mismatched expectations or worse people feel like you are just spamming them.

 

Segment Your Subscribers

Do your subscribers only want to learn about a particular topic or product out of an entire range you cover? Do varying demographics and geographies affect your readers’ expectations? How committed are your customers? Are they loyal, sceptical, deal finders or just window shoppers? Segment your email list by meaningful categories.

 

Test Email Frequency

Do your subscribers appreciate daily, weekly or monthly updates? It depends on the industry and value you are offering. Which day of the week do you receive a higher open-rate and conversion rate? Test that too.

 

Test Subject Lines

Do clickbait subject lines work well? Or do they frustrate your readers? I wrote a full-length article about the new expectations of email marketing that your readers never told you. Hope it is useful.

 

Be Personal

Rather than going “Hey friend” or worse still “Dear valued subscriber”, use your subscriber’s name! Collect names along with emails. A simple guideline is to mention your subscriber’s name once in every paragraph or so.

 

Offer Real Value

Give useful and relevant information that value-adds to your readers. Give offers, discounts and promotions exclusively to subscribers to make them feel appreciated.

 

Use Creative Formatting

Get un-boring. Refresh your style continually for visual appeal.

 

Optimise For Mobile

Why are we still saying this? Most of us read emails on mobile, so if you haven’t already considered this step, please do it. It will really help you to engage >70% of your audience reading on mobile.

 

OH NOOO! THEY STILL UNSUBSCRIBE!

This is inevitable. Rejections are a harsh reality. BUT we can do our best to minimise unsubscribes. The following techniques can help you save some prospects from flying out of your nest.

 

Allow More Options

You need to get out of the mindset that subscription is binary, either “Subscribe” or “Unsubscribe”. Think of it as a full spectrum. Your subscribers have different levels of relationships with you, and it is important to treat them differently to minimise total “unsubscribes”.

The following Email Subscriber Relationship Spectrum was developed by ThunderQuote inhouse to help us with relationship management.

 

Recognise Unsubscribe Trends

You need to be sensitive to patterns especially when they cause people to unsubscribe from your newsletter. Often it is clickbait subject lines, routine and ugly formats and poor value offered. Pay special attention to the feedback you get.

 

Building relationships with your subscribers is not easy, but we can definitely use some of these ideas to improve and give subscribers what they really need.

BONUS: We built a FREE tool that helps you find 200 email leads in 10 minutes. If you want to supercharge your email marketing campaign, click on this link.

 

ThunderQuote is the most comprehensive business services portal in Singapore, Australia and ASEAN , where hundreds of thousands of dollars of procurement contracts are sourced every month by major companies like Singapore Press Holdings, National Trade Union Congress and more.