When running a start-up, more often than not you will find yourself under a great deal of financial constraints. While most businesses do understand the importance of marketing their companies, they don’t have the financial resources to do so. This is where you will need to bootstrap. It is by no means a simple task but it will encourage innovation and creativity in your company and force you to come up with unique ways to market your business.
Here are five tips and strategies you can try to boost your start-up’s marketing.