Top marketing strategies for startups

When running a start-up, more often than not you will find yourself under a great deal of financial constraints. While most businesses do understand the importance of marketing their companies, they don’t have the financial resources to do so. This is where you will need to bootstrap. It is by no means a simple task but it will encourage innovation and creativity in your company and force you to come up with unique ways to market your business.

Here are five tips and strategies you can try to boost your start-up’s marketing.

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5 Elements of a Winning RFP Presentation


If you’ve ever prepared for an RFP, you’ll understand the frustration that comes along with it. Prospect companies’ often request for pitches from numerous agencies to shop around for ideas, shortlist the best value-for-money firms and eventually award the contract to a lone winner. It’s a quick-and-dirty way to pick the best vendor with the most value efficiently.

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