Content Marketing

7 Social Media Tools Every Content Creator Needs In Their Toolkit

Posted on by Alani

Social media has become an inseparable part of our lives, and most of us can’t imagine a future without social networks within reach. The ease of letting the world know your thoughts, feelings, opinions, and even what you’re having for lunch today has become a day-to-day activity for millions of people, and it’s no wonder that corporations and brands are taking their social media strategies more seriously than ever.

Social media contains a wealth of opportunities for marketers to push their products and services to the world, and it isn’t an easy feat. Great social media marketing takes careful planning, analysis, curation, and management to work.

As overwhelming as it might sound, it’s 2020 and there are tons of tools out there to help you with your social media marketing. Read on to find the best social media tools to add to your toolkit:

Continue reading “7 Social Media Tools Every Content Creator Needs In Their Toolkit”

Measure Your Social Media Performance With These 6 Key Metrics

Posted on by Alani

Social media marketing is one of the most important tools you can have under your belt, and with that comes the wealth of data and analytics for you to learn from and track. There are certain metrics that are especially important to track, in order for you to see if you’re on the right path with your marketing strategy, which will inadvertently help your business grow.

Which metrics you need to track comes down to your marketing goals, but the following metrics will give you insight into your followers and their behavior when it comes to your content, as well as what aspects of your social media you should hone and improve.

Continue reading “Measure Your Social Media Performance With These 6 Key Metrics”

Keyword Research: How To Find Your Next Viral Content Idea

Posted on by Alani

Content marketing is one of the most important mediums of marketing you can have under your belt, since pushing your marketing efforts makes it 13x more likely for you to see a positive ROI.

This means that making the effort to push out blog posts and email campaigns can have significant outcomes for you and your business. It may be difficult to find the time to do so, but the results generated over time are worth it.

With that, though, comes the question, “What should I be writing about?”. An easy solution to this is by doing some keyword research. What that means is finding out which keywords get the most clicks and views, based on current trends. This way, you can target the topics that people are more likely to read!

Let’s take a look at some handy tools to help with keyword research and how they work:

Continue reading “Keyword Research: How To Find Your Next Viral Content Idea”

10 Tips To Write Awesome Email Subject Lines (That Won’t End Up In The Trash)

Posted on by Alani

Emails are probably the only exception to the phrase ‘Don’t judge a book by its cover’.

We are bombarded with email after email in our inbox everyday, and most of them get swiped straight to the trash. The subject line is the first thing you’ll see, so it’s extra important to write the perfect one in order to stand out from the sea of emails in your inbox.

There are several characteristics of a subject line that you should aim for. It has to be compelling enough to make you open the email, short and concise enough not to get cut off on mobile devices, and unique enough to compete with the other emails you’re receiving.

If you’re at a loss of how to craft the perfect email subject line, we’ve got you covered with these tips, along with real examples from my own inbox:

Continue reading “10 Tips To Write Awesome Email Subject Lines (That Won’t End Up In The Trash)”

What’s The Best Time To Post On Social Media?

Posted on by Alani

Social media marketing is one of the best ways to get your business out there and increase your reach. Seeing as social media websites are the top visited sites online, with an estimated 3.09 billion users by 2021, it makes sense for you to tap into this resource to grow your business.

With that being said, there are certain rules you should follow with your social media postings to maximize your reach, including the timing of your posts. There’s no point sharing great posts at 5am when there isn’t anyone to see it! CoSchedule conducted and compiled studies on the best times to post on the most popular social media platforms. Hence, here’s a handy guide to when you should post on your socials:

Continue reading “What’s The Best Time To Post On Social Media?”

Refresh Your Email Marketing With 4 Simple Steps

Posted on by Alani

Email marketing, if done right, can deliver great results for you and your business. Studies show that albeit the rise of social media, email is almost 40 times more effective at attracting new customers than Facebook and Twitter combined. That’s more than a little significant!

If you aren’t seeing results from your emails lately, you came to the right place. Read on to find out what simple changes you can make to boost your emails and reel people in.

Continue reading “Refresh Your Email Marketing With 4 Simple Steps”

5 Reasons Why Videos Need To Be Your Content Marketing Star

Posted on by Tashya Viknesh

According to a recent report sponsored by Demand Metric and VidYard, almost 70 percent of marketers use video as part of their marketing strategy and 82 percent say they’ve seen success with video content marketing initiatives. Video marketing has deliberately provided many successful businesses. As many companies past the experimentation phase are realizing, a well-made video with a ton of views or likes means absolutely nothing if you can’t tie its performance to ROI.

Continue reading “5 Reasons Why Videos Need To Be Your Content Marketing Star”

7 Ways to Use Video in Your Content Marketing Strategy

Posted on by Tashya Viknesh

Regardless of the marketing strategy used, businesses market their products with a single goal in mind: to reach as many people in their target audience as possible. Most businesses today are taking advantage of the pervasiveness of technology in modern life by embracing digital marketing methods using the internet, mobile devices and display advertising.

Continue reading “7 Ways to Use Video in Your Content Marketing Strategy”

Why Your Website Is Still Crucial For Content Marketing

Posted on by Thunderquote

Internet marketing is no longer a zero-sum game lead by advertising and sales. The web development of social media platforms and their immense popularity has blurred the distinction between a company’s website in slumber and other avenues of marketing. Where does the quiet website really stand amongst these competing channels?

Continue reading “Why Your Website Is Still Crucial For Content Marketing”

How Content Marketing Can Help You Grow Your Business

Posted on by Tashya Viknesh

Before we get into the nitty gritty of how content marketing is good for your business, let’s take a moment to understand what constitutes content marketing. According to content marketing authority Copyblogger, content marketing means “creating and sharing valuable free content to attract and convert prospects into customers, and customers into repeat buyers. The type of content you share is closely related to what you sell; in other words, you’re educating people so that they know, like, and trust you enough to do business with you”.

The team here at ThunderQuote today is going to highlight how content marketing can really help you grow your business better than a gardener with a green thumb!

Continue reading “How Content Marketing Can Help You Grow Your Business”