According to a recent report sponsored by Demand Metric and VidYard, almost 70 percent of marketers use video as part of their marketing strategy and 82 percent say they’ve seen success with video content marketing initiatives. Video marketing has deliberately provided many successful businesses. As many companies past the experimentation phase are realizing, a well-made video with a ton of views or likes means absolutely nothing if you can’t tie its performance to ROI.
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Regardless of the marketing strategy used, businesses market their products with a single goal in mind: to reach as many people in their target audience as possible. Most businesses today are taking advantage of the pervasiveness of technology in modern life by embracing digital marketing methods using the internet, mobile devices and display advertising.
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Internet marketing is no longer a zero-sum game lead by advertising and sales. The web development of social media platforms and their immense popularity has blurred the distinction between a company’s website in slumber and other avenues of marketing. Where does the quiet website really stand amongst these competing channels?
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Are you still using brochures, pamphlets and other form of print material for your marketing? If you have answered yes to the questions above, you might want to change things up a little. Get more into the current trend of marketing that is doing extremely well – video marketing! Video marketing is a rising star in the marketing world and is gaining a vital place in marketing plans for major companies. And with the growth of social-media particularly, video marketing has become so easy to share and post as these platforms are built for creating and sharing your videos.
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What would blow your mind when you read an article, a book or any other printed material? Our answer would definitely be the content and flow of the whole story and the passion towards writing that work of art. When reading an article or a book the first few words or paragraphs can determine whether it would be read until the end or not. You can choose to take the shortcut when writing and end up with poor content that would take you nowhere or you can put in all your time and effort to write a mind blowing blog content that can help you build a remarkable brand.
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