Digital marketing remains a multi-billion-dollar industry today despite the gradual demise of traditional advertising methods. This year has been a roller-coaster ride for advertisers with companies like Snapchat, Facebook, and Google diving head-to-head into the cutthroat digital media battlefield. Last year, the smartphone revolution took advertisers by storm and made them realize the urgency of adapting their marketing strategy for mobiles. And even though Google and Facebook have an 80% share in the digital marketing arena, new competitors are set to change the games of the rule.
Are you still using brochures, pamphlets and other form of print material for your marketing? If you have answered yes to the questions above, you might want to change things up a little. Get more into the current trend of marketing that is doing extremely well – video marketing! Video marketing is a rising star in the marketing world and is gaining a vital place in marketing plans for major companies. And with the growth of social-media particularly, video marketing has become so easy to share and post as these platforms are built for creating and sharing your videos.
In the past 10 – 15 years, technology has become so powerful and knows no boundaries. It has changed the way we do things in the matter of a few short years. People have moved on from laptops and computers to their phones and tablets to search the web and interact with people. To keep up with the fast paced world, the way your market your product also has to change. And today we are looking at video marketing as the way to go in businesses as it is in line with our on-the-go lifestyle that keeps changing rapidly and also because of its flexibility.
According to World Bank Global Statistics, more than 2 million people have Internet access today, out of which 70 percent uses it daily. This creates a platform for companies to invest an average of 12 percent to 20 percent of their annual income on digital marketing. Digital marketing is the ultimate term for all of your online marketing efforts.
What would blow your mind when you read an article, a book or any other printed material? Our answer would definitely be the content and flow of the whole story and the passion towards writing that work of art. When reading an article or a book the first few words or paragraphs can determine whether it would be read until the end or not. You can choose to take the shortcut when writing and end up with poor content that would take you nowhere or you can put in all your time and effort to write a mind blowing blog content that can help you build a remarkable brand.
They always say that there are a million and one ways to make money. In the 21st century, with the existence of mobile apps, we have now realised that it is more than possible to make money with a mobile app. The mobile market has grown substantially over the years and industry experts predict massive growth for the years to come. An app done right has all the potential in the world to make your money for you.