7 Social Media Tools Every Content Creator Needs In Their Toolkit

Social media has become an inseparable part of our lives, and most of us can’t imagine a future without social networks within reach. The ease of letting the world know your thoughts, feelings, opinions, and even what you’re having for lunch today has become a day-to-day activity for millions of people, and it’s no wonder that corporations and brands are taking their social media strategies more seriously than ever.

Social media contains a wealth of opportunities for marketers to push their products and services to the world, and it isn’t an easy feat. Great social media marketing takes careful planning, analysis, curation, and management to work.

As overwhelming as it might sound, it’s 2020 and there are tons of tools out there to help you with your social media marketing. Read on to find the best social media tools to add to your toolkit:

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Measure Your Social Media Performance With These 6 Key Metrics

Social media marketing is one of the most important tools you can have under your belt, and with that comes the wealth of data and analytics for you to learn from and track. There are certain metrics that are especially important to track, in order for you to see if you’re on the right path with your marketing strategy, which will inadvertently help your business grow.

Which metrics you need to track comes down to your marketing goals, but the following metrics will give you insight into your followers and their behavior when it comes to your content, as well as what aspects of your social media you should hone and improve.

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Keyword Research: How To Find Your Next Viral Content Idea

Content marketing is one of the most important mediums of marketing you can have under your belt, since pushing your marketing efforts makes it 13x more likely for you to see a positive ROI.

This means that making the effort to push out blog posts and email campaigns can have significant outcomes for you and your business. It may be difficult to find the time to do so, but the results generated over time are worth it.

With that, though, comes the question, “What should I be writing about?”. An easy solution to this is by doing some keyword research. What that means is finding out which keywords get the most clicks and views, based on current trends. This way, you can target the topics that people are more likely to read!

Let’s take a look at some handy tools to help with keyword research and how they work:

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The Ultimate Beginner’s Guide To LinkedIn Lead Generation

Lead generation is arguably one of the most important (and tricky) parts of the sales process. Gathering leads, reaching out to them, and funnelling them into your sales funnel is a time-consuming process, but if done well, can result in lots of closed deals and network connections down the road.

Nowadays, marketers are turning to every medium possible to generate new leads, and that include social media. LinkedIn, specifically, is a wonderful tool to generate leads, seeing as it comprises of 500 million+ professionals, 75% of which have incomes of over $50,000.

It’s no wonder that 80% of B2B leads come from LinkedIn, and 92% of B2B marketers leverage LinkedIn over other social media networks.

Generating leads on LinkedIn is a simple but gradual task, bringing in results over periods of time. We’ve put together the steps you need to take to build up your LinkedIn profile and get hundreds of sales leads in no time.

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What’s The Best Time To Post On Social Media?

Social media marketing is one of the best ways to get your business out there and increase your reach. Seeing as social media websites are the top visited sites online, with an estimated 3.09 billion users by 2021, it makes sense for you to tap into this resource to grow your business.

With that being said, there are certain rules you should follow with your social media postings to maximize your reach, including the timing of your posts. There’s no point sharing great posts at 5am when there isn’t anyone to see it! CoSchedule conducted and compiled studies on the best times to post on the most popular social media platforms. Hence, here’s a handy guide to when you should post on your socials:

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Eliminate The Biggest Headache In Email Marketing

Email marketing is no longer what it used to be. It has a low conversion rate, which means that we need to have a huge email list to make up for the small percentage and drive sales.

Finding prospects is also incredibly tedious. Before I created my tool, there were generally 3 ways to find prospects:

  1. Networking events
  2. Email lists
  3. Manual search on Google

 

Networking Events

To build our network, we go to conferences, trade shows, networking lunches, business networking events and seminars. There, we hope to find people who are interested in our product. And usually we do. These events tend to give us a higher chance to close a deal, but they are very expensive and time-consuming.

 

Email Lists

The alternative to networking events is to buy email lists. However, email lists also come with their own problems.

  • They are ridiculously overpriced
  • They are obsolete or completely incorrect (Out of 10,000 emails, at least 6,000 bounce because they are no longer in use.)
  • These emails are so flooded with emails from hundreds if not thousands of people that the receivers are either stop bothering with unknown emails or have implemented strong filters that auto-junk emails

 

THE BIGGEST HEADACHE

The biggest headache in email marketing is COST. For anyone who has tried to find email leads without burning cash, you probably tried to manually search for emails on Google. You search for your industry and click on every single search result and scroll through the chunk of text to find an email address. But that is not effective.

I used to source for emails manually from Google, which took me 4 hours to get 50 emails. But now, I take 4 minutes to get 50 emails.

Now that I have eliminated the entire process, I save over 100 hours to focus on important tasks like meeting prospects and clients.

To explain without the technical details, I built a tool that extracts every single email within a single Google Search.

 

So here is how it works. For example, if I search “Property Agency Singapore”, I will do this:

If I want to manually select results to add, I click:

This tool is completely FREE for you to use.

 

We originally built this tool to recruit >40,000 vendors for our e-procurement marketplace. But now we are making it available for everyone. If you do sales or merchant acquisition, this tool is for you. Seeing is believing. Experience the difference HERE.

 

ThunderQuote is the most comprehensive business services portal in Singapore, Australia and ASEAN , where hundreds of thousands of dollars of procurement contracts are sourced every month by major companies like Singapore Press Holdings, National Trade Union Congress and more.

How To Reduce Unsubscribers For Your Email Marketing

When people unsubscribe from our email marketing, it can be extremely painful and demotivating. It feels like a form of rejection, especially when you truly believe in the value you provide to people and they just don’t see it.

But that is the reality of sales and marketing. You and I do not meet EVERYONE’s needs. We have a target group of prospects and we want to capture as much market share as possible. Sometimes it takes a longer process of persuading, but getting a “no” does not really mean “no”. It just means “not now, maybe later.”

Understanding why your prospects unsubscribe is important to learning how to keep them on your mailing list. I have compiled some ideas for you to refine your email marketing strategy and keep your subscribers engaged.

 

State Your Objectives Clearly

It is not enough to simply say “sign up for our newsletter.” What are your subscribers going to get out of it? You need to be very clear about what you are offering, otherwise you will have mismatched expectations or worse people feel like you are just spamming them.

 

Segment Your Subscribers

Do your subscribers only want to learn about a particular topic or product out of an entire range you cover? Do varying demographics and geographies affect your readers’ expectations? How committed are your customers? Are they loyal, sceptical, deal finders or just window shoppers? Segment your email list by meaningful categories.

 

Test Email Frequency

Do your subscribers appreciate daily, weekly or monthly updates? It depends on the industry and value you are offering. Which day of the week do you receive a higher open-rate and conversion rate? Test that too.

 

Test Subject Lines

Do clickbait subject lines work well? Or do they frustrate your readers? I wrote a full-length article about the new expectations of email marketing that your readers never told you. Hope it is useful.

 

Be Personal

Rather than going “Hey friend” or worse still “Dear valued subscriber”, use your subscriber’s name! Collect names along with emails. A simple guideline is to mention your subscriber’s name once in every paragraph or so.

 

Offer Real Value

Give useful and relevant information that value-adds to your readers. Give offers, discounts and promotions exclusively to subscribers to make them feel appreciated.

 

Use Creative Formatting

Get un-boring. Refresh your style continually for visual appeal.

 

Optimise For Mobile

Why are we still saying this? Most of us read emails on mobile, so if you haven’t already considered this step, please do it. It will really help you to engage >70% of your audience reading on mobile.

 

OH NOOO! THEY STILL UNSUBSCRIBE!

This is inevitable. Rejections are a harsh reality. BUT we can do our best to minimise unsubscribes. The following techniques can help you save some prospects from flying out of your nest.

 

Allow More Options

You need to get out of the mindset that subscription is binary, either “Subscribe” or “Unsubscribe”. Think of it as a full spectrum. Your subscribers have different levels of relationships with you, and it is important to treat them differently to minimise total “unsubscribes”.

The following Email Subscriber Relationship Spectrum was developed by ThunderQuote inhouse to help us with relationship management.

 

Recognise Unsubscribe Trends

You need to be sensitive to patterns especially when they cause people to unsubscribe from your newsletter. Often it is clickbait subject lines, routine and ugly formats and poor value offered. Pay special attention to the feedback you get.

 

Building relationships with your subscribers is not easy, but we can definitely use some of these ideas to improve and give subscribers what they really need.

BONUS: We built a FREE tool that helps you find 200 email leads in 10 minutes. If you want to supercharge your email marketing campaign, click on this link.

 

ThunderQuote is the most comprehensive business services portal in Singapore, Australia and ASEAN , where hundreds of thousands of dollars of procurement contracts are sourced every month by major companies like Singapore Press Holdings, National Trade Union Congress and more.

10 Ways to Increase Email Marketing Sales

You need a killer strategy for your email marketing campaign. Many mediocre marketing emails do not even get opened because your readers’ expectations have changed. To make full use of this platform, you also need to ensure that you do not fall into the trap of getting into the Promotions Tab.

If you struggle to make sales through your email marketing campaign, you are not alone. Here are email marketing best practices that will maximise your click-through and conversion rate. So let’s dive in.

 

Send a Welcome Email

Sending a welcome email is important. Often it determines if your subscriber decides to immediately unsubscribe. Here is what you need to have in your welcome email:

  1. Explain clearly what your business is about
  2. Build instant rapport with a personal touch
  3. It is good practice to impress your new subscriber with a good deal or gift

Make the welcome email so valuable that your reader feels like he struck the lottery with your business.

 

Understand Your Subscribers’ Needs

Meeting your subscribers’ expectations are crucial to keep them on your mailing list. Meeting their emotional needs lets them know that you empathise and care for them.

Emotional Need How to Meet Them
Self-Expression Make each email a good talking point and conversation starter. Give them something to share with their peers.

E.g. Give them a promo code that only they have and only they can share.

E.g. Give them the most current news and bite-sized insights that they can talk about.

Help your subscribers be helpful, and help them be smart.

Belonging Create a sense of community by using your face and your name in your emails.

If possible, feature the names and faces of satisfied subscribers who are willing to contribute testimonials and helpful articles.

Control Give your subscribers the option to decide the frequency of your email newsletter. You can learn more about this in How To Reduce Unsubscribers.
Growth Upgrade your subscribers by giving them insights into your products.

Be the expert and give bite-sized commentary about your industry trends that they can chew on.

Recognition Personalise your email. Greet your subscribers by name and mention their names once in the first sentence of each paragraph.

Quote their names when answering questions or featuring testimonials. They will feel appreciated.

Care Remember your subscribers’ special days just like how you remember your anniversary. (Did you?) Send birthday deals, Christmas gift cards and suggestions for New Year Resolutions.

Send emails just to ask for feedback and answer previous questions.

Take the effort to give a timely and empathetic response.

 

Test Your Emails

Which subject line works? What content sticks? How frequent should you email your subscribers? There is no fixed answer. It varies from business to business. Do A/B testing to find out what works for you. And PLEASE… ensure that your emails work well on mobile.

 

Write Focused Emails

Keep your emails short. Use minimal pictures, 1 or 2 at max. Plain text emails with a lot of white space reduces distractions. Your subscribers will also appreciate that you do not overwhelm them with so many “BUY” buttons. Just 1 Call-To-Action button will do. Overdoing that will just create a lot of hate.

 

Blast Off With A Landing Page

Your Call-To-Action button should lead directly to a landing page that has nothing else but the product you are selling. You can learn more about the features of great landing pages in this article:______________.

 

Invent A Sale Day

There is nothing wrong with offering deals during the Super Bowl, Black Friday or China’s Singles’ Day. But these days are so crowded and small businesses just don’t stand a chance to gain publicity on such mega events. So create your own and let your subscribers anticipate it every year. Using a consistent date helps your subscribers spontaneously mark their calendar.

 

Push Abandoned Carts (For E-Commerce Businesses)

Often during online window shopping, your reader will add items to their carts only to consider them later. After that, they may hesitate and decide that they are unsure about committing to the purchase. Rather than just letting them walk away, push the cart into their inbox so that they can reconsider your products.

 

Make Purchasing A Habit

If your subscriber purchased a perishable product like dog food or scented candles, send a follow up email to re-purchase the product. To make the deal more juicy, offer a bulk discount that drives volume sales.

If your product is non-perishable like clothes and bikes, promote accessories like matching necklaces and tactical tail lights. This helps you to upsell and anticipate your subscriber’s needs. In the case of bikes, promote tyre replacements to anticipate wear-and-tear.

 

Scarcity Sells

Offer limited time deals and one-off promotions that are available only through email subscription. Having a subscribers’ promo code adds to the exclusivity of the sale and shows appreciation to your readers.

 

Repeat Successful Emails

After sending emails consistently, you need to check on the success rate of each email and decide which format and content works. If you find a particular email drives insane sales volume, do not hesitate to repeat the email.

 

BONUS: We built a FREE tool that helps you find 200 email leads in 10 minutes. If you want to supercharge your email marketing campaign, click on this link.

 

ThunderQuote is the most comprehensive business services portal in Singapore, Australia and ASEAN , where hundreds of thousands of dollars of procurement contracts are sourced every month by major companies like Singapore Press Holdings, National Trade Union Congress and more.

The Next Big Thing In Digital Marketing And How It could Cost You Your Job

Technological disruption is upon us. The world is changing too fast for us to be comfortable with our jobs. Every industry is being disrupted. Transport, finance, law, medicine, manufacturing, you name it. Everything is changing.

We are long past the dawn of Industry 4.0. Early adopters of these technologies are already reaping the benefits even at the cost of jobs. Just a few years ago, Artificial Intelligence, IoT, blockchain, 5G and cloud computing were cliché buzzwords.

But now they are here to stay. And they are disrupting every industry, including yours.

 

Disruptive Marketing Technologies

In the field of marketing, processes have undergone a radical transformation at breakneck speeds. Marketing Technology or Martech is transforming the industry in multiple ways.

  • Reach Maximisation. Companies are looking for exponential virality to reach global fame in a shorter amount of time.
  • Cross-Channel Campaign Marketing. The trend towards integrating multiple platforms helps to create greater impact with their campaigns.
  • Work Flow Automation. Many platforms now offer the option to put marketing campaigns on autopilot.
  • Personalised Advertising. Sales are shown to increase when tailored to individuals’ preferences and past purchasing habits.
  • Conversion Optimisation. Data analytics offers a comprehensive look into the levels of effectiveness of various marketing messages and tools.

 

These marketing technology trends are shaping every corner of the industry

Technology Trend Industrial Application
Reach Maximisation Search Engine Optimisation – Using relevant keywords in web content to increase search engine traffic

Content Management System – Monitoring websites and blogs to track engagement levels

Cross-Channel Marketing Cross-Channel Campaign Marketing Software – Centralised management software that syncs multiple marketing platforms

Social Media Calendar – Centralised management of social media marketing platforms

Work Flow Automation Email Marketing Automation – Technology that automates email marketing campaigns with scheduling, tracking and follow-up tools
Personalised Marketing Retargeting – Online advertising based on web history (often managed by online advertising agencies)

Cookies-Based Advertising – Similar to Retargeting, except that it is often employed by individual websites and its applications can be extended to email marketing

Conversion Optimisation Web Analytics – Analysis of web traffic, including sources of traffic, length of time spent on website, bounce rates and conversion rates

A/B Testing – Experimentation of the effectiveness of marketing messages (often used in email marketing)

 

 

The Next Email Marketing Disruption

The next big step for email marketing involves a thorough automation of customer relationship management with artificial intelligence. We already see artificial intelligence being used in self-driving cars, Alexa and China’s robot news anchor.

The area of artificial intelligence that is most relevant to email marketing is Natural Language Processing. Natural Language Processing or NLP for short is already capable of creating email marketing content without the need of a content writer.

To illustrate this reality, look at a recent example from China. In the technological hub of Guangzhou, the newspaper company Southern Metropolis Daily launched its robot journalist that is capable of writing a coherent 300-word story in just 1 second. This threatens to uproot professional journalism as a profession, and can be directly applied to content writing for email marketing.

Artificial intelligence experts working on natural language processing are still trying to find the right mix of rules-based and statistical-based modelling. Currently, the technology is capable of categorising customer requests and providing accurate answers to frequently asked questions.

Right now, we see this in chatbots all over the internet. These chatbots are limited in their functions as they try to match customer requests to standardised answers. However, chatbots are just the beginning of artificial intelligence, and we will see its application in all areas of email marketing in the near future.

We will expect content writing to become automated. Robots will extract information directly from the internet and put them together into blog posts and email newsletters.

We will also expect to see robots capable of answering email subscribers beyond a standardised answer. They will be able to generate their own answers by sourcing information on the internet independently.

 

What We Should Do

Artificial intelligence is still in its infancy, but we should stay updated about the development trends around this technology.

There is a way to stay ahead in the marketing industry. To stay relevant with the technological disruption we are facing, we need to start learning how to adopt technologies into our work.

There are email marketing technologies that are already transforming the way we generate leads. Take the TQ Prospector Tool for example, which extracts every single email and phone number from your Google search results with just one click.

If we fall behind the industry, we will quickly be replaced by tech-savvy competitors. That is why we need to continually upgrade our skills and the tools we work with to ensure we stay ahead of the competition. You can read more about other marketing automation tools I recommend in this article here.

But my top recommendation to work smarter is TQ Prospector! It’s free and it helps you extract as many as 200 emails in 10 minutes or so. So get this tool now to help you stay ahead of the competition!

ThunderQuote is the most comprehensive business services portal in Singapore, Australia and ASEAN , where hundreds of thousands of dollars of procurement contracts are sourced every month by major companies like Singapore Press Holdings, National Trade Union Congress and more.

5 Free Tools To Make Email Marketing Work Harder For You

Email marketing can become a laborious process that can seriously suck the joy out of your passion. Let’s keep things simple here. I have a few email marketing software tools that I highly recommend for any marketer to use. Coming from a start-up background, a lean team really needs some serious automation firepower. Let’s fire away.

 

TQ Prospector

If you are doing email marketing, you will either buy email lists that are ridiculously overpriced and 50% outdated or you will manually extract emails one at a time from Google. Both aren’t the best options on the market.

If you are someone like me who takes 4 hours to source 50 emails, TQ Prospector cuts that down to 8 minutes. Yup you read that right. This Chrome extension can source every single email from your Google search results without you even having to click on the websites. Add this to your arsenal. It’s free by the way.

 

Hello Bar

Apart from sourcing emails automatically, you will definitely want to convert your web traffic into email leads before they leave the site. Too often, your visitors scroll through your website and go “I guess I’ll think about it, but not now.” Then you lose your chance funnel them into your email marketing campaign.

What Hello Bar does for you is to add sticky bars to catch your visitors’ attention before they leave. You can offer a free newsletter or a free ebook through subscribing to the free mailing list. This helps you follow up with your prospects and funnel them into your email campaign. Grab this low-hanging fruit.

 

POWr

Sticky bars may not always do the trick for your website visitors. Sometimes you need a pop-up that communicates the value of your freebie in a bolder and louder voice. By just offering their email, your visitors can get your free gift plus plenty of other offers? Why not?

POWr really powers your lead generation and drives more traffic to your webpage. The full suite includes plugins like social media icons, form builders, chat functions, maps and much more. Take a look and shop for what you need. I mean free shopping.

 

Campaign Monitor

Now that you got your email list generated, it’s time to put it to work. Once again, you could manually email your leads and read each reply and follow up with another email. Or you can simply automate it.

Campaign monitor is a killer at email automation. This email marketing platform helps you schedule emails, email blast, autoreply and track your progress on your email marketing campaign. It is more than an email blast software. It is seamless, intuitive and reliable. It is a free subscription with upgradable features. It is very affordable relative to its competitors so far, and considering the time you save to focus on other things that matter, I think this tool is a must-have. Lock and load.

 

Agile CRM

There comes a point in your email marketing campaign that you need to build relationships with prospects more personally and automation just won’t cut it. There are a lot of CRM software available in the market, but Agile is free (yep I love free stuff) and it syncs well with Campaign monitor. It is probably the best customer relationship management software available in the market.

You will definitely appreciate the wealth of resources they uploaded to supercharge your email marketing. And not surprisingly for a customer relationship management system, their customer service is pretty good!

 

These free email marketing software tools are among many that are available in the market. I highly recommend that you take time to research your company needs and continue to source for other alternative tools or look into the paid tiers of these tools as your needs grow.

 

ThunderQuote is the most comprehensive business services portal in Singapore, Australia and ASEAN , where hundreds of thousands of dollars of procurement contracts are sourced every month by major companies like Singapore Press Holdings, National Trade Union Congress and more.