Email marketing remains as one of the most popular and effective forms of marketing, with 59% of B2B marketers saying that email is their most effective way of increasing revenue. The myth that email marketing is dying is far from true, which means that it’s a resource that every business should tap in to and take advantage of.
Continue reading “The Best Time To Send Your Marketing Emails & Up Your Click-Throughs”
Emails are probably the only exception to the phrase ‘Don’t judge a book by its cover’.
We are bombarded with email after email in our inbox everyday, and most of them get swiped straight to the trash. The subject line is the first thing you’ll see, so it’s extra important to write the perfect one in order to stand out from the sea of emails in your inbox.
There are several characteristics of a subject line that you should aim for. It has to be compelling enough to make you open the email, short and concise enough not to get cut off on mobile devices, and unique enough to compete with the other emails you’re receiving.
If you’re at a loss of how to craft the perfect email subject line, we’ve got you covered with these tips, along with real examples from my own inbox:
Continue reading “10 Tips To Write Awesome Email Subject Lines (That Won’t End Up In The Trash)”