Lead generation is arguably one of the most important (and tricky) parts of the sales process. Gathering leads, reaching out to them, and funnelling them into your sales funnel is a time-consuming process, but if done well, can result in lots of closed deals and network connections down the road.
Nowadays, marketers are turning to every medium possible to generate new leads, and that include social media. LinkedIn, specifically, is a wonderful tool to generate leads, seeing as it comprises of 500 million+ professionals, 75% of which have incomes of over $50,000.
It’s no wonder that 80% of B2B leads come from LinkedIn, and 92% of B2B marketers leverage LinkedIn over other social media networks.
Generating leads on LinkedIn is a simple but gradual task, bringing in results over periods of time. We’ve put together the steps you need to take to build up your LinkedIn profile and get hundreds of sales leads in no time.