If you Google “tips on media production”, like every other searches, you will come across thousands of articles, video blogs and E-books. Ranging from short videos to professional filmmaking production.
For the purpose of this article, let’s focus on marketing media production because video marketing is definitely the way to go right now, especially with Youtube video ads and the new addition to Facebook video ads. Might be bad news for users, but amazing news for marketers!
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More and more marketers are using explainer videos as a marketing tool to promote their brand or company. This is because they have realized videos have a much higher impact on people as opposed to reading an article or explanation. Explainer videos provides a much better clarity as they saying goes a picture speaks a thousand words. 90% of the information transmitted to our brain is visual hence videos gives you a clearer view.
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Regardless of the marketing strategy used, businesses market their products with a single goal in mind: to reach as many people in their target audience as possible. Most businesses today are taking advantage of the pervasiveness of technology in modern life by embracing digital marketing methods using the internet, mobile devices and display advertising.
Continue reading “7 Ways to Use Video in Your Content Marketing Strategy”
Are you still using brochures, pamphlets and other form of print material for your marketing? If you have answered yes to the questions above, you might want to change things up a little. Get more into the current trend of marketing that is doing extremely well – video marketing! Video marketing is a rising star in the marketing world and is gaining a vital place in marketing plans for major companies. And with the growth of social-media particularly, video marketing has become so easy to share and post as these platforms are built for creating and sharing your videos.
Continue reading “Why Video Content is Becoming Increasingly More Important in Content Marketing”
In the past 10 – 15 years, technology has become so powerful and knows no boundaries. It has changed the way we do things in the matter of a few short years. People have moved on from laptops and computers to their phones and tablets to search the web and interact with people. To keep up with the fast paced world, the way your market your product also has to change. And today we are looking at video marketing as the way to go in businesses as it is in line with our on-the-go lifestyle that keeps changing rapidly and also because of its flexibility.
Continue reading “The Top Reasons Why Online Videos Are The Future Of Marketing”
The world around us is becoming more digital, visual and interactive; there is no doubt in that. Recently the addition of Facebook live transformed the social network platform. Video marketing strategy is proving us right with high revenue achieved in online businesses as well as some offline businesses, whether through better engagement rates on your social media channels, higher conversion rates in your e-commerce store, increasing brand awareness through online videos ads, or attracting passersby to your business location.
Continue reading “5 Reasons Why These Video Marketing Strategies Will Increase Your Sales”
Video production companies are passionate about creating creative and effective video communication, whether it is to promote, educate or entertain. Video is where it’s at and if you’re not using video as part of your marketing activities yet, it’s time to start!
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Millions of people are creating new video content daily. But how many videos have you seen versus how many are out there on the web? Without a strategic marketing tactic to get it noticed and stay relevant, there is little purpose behind creating a video that will just take up space on your web page. Establishing a video marketing strategy can sound intimidating, especially for a startup. Chanel invested $33 million commercial video starring Nicole Kidman, how do you develop a video strategy when your entire budget is about 0.01% theirs?
Continue reading “5 Ultimate Reasons To Have A Video Marketing Strategy”