More and more marketers are using explainer videos as a marketing tool to promote their brand or company. This is because they have realized videos have a much higher impact on people as opposed to reading an article or explanation. Explainer videos provides a much better clarity as they saying goes a picture speaks a thousand words. 90% of the information transmitted to our brain is visual hence videos gives you a clearer view.
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In the past 10 – 15 years, technology has become so powerful and knows no boundaries. It has changed the way we do things in the matter of a few short years. People have moved on from laptops and computers to their phones and tablets to search the web and interact with people. To keep up with the fast paced world, the way your market your product also has to change. And today we are looking at video marketing as the way to go in businesses as it is in line with our on-the-go lifestyle that keeps changing rapidly and also because of its flexibility.
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Video production companies are passionate about creating creative and effective video communication, whether it is to promote, educate or entertain. Video is where it’s at and if you’re not using video as part of your marketing activities yet, it’s time to start!
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Millions of people are creating new video content daily. But how many videos have you seen versus how many are out there on the web? Without a strategic marketing tactic to get it noticed and stay relevant, there is little purpose behind creating a video that will just take up space on your web page. Establishing a video marketing strategy can sound intimidating, especially for a startup. Chanel invested $33 million commercial video starring Nicole Kidman, how do you develop a video strategy when your entire budget is about 0.01% theirs?
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