Event marketing can make a huge impact on your audience and leave a lasting impression for time to come. It offers more than a sales pitch, but an all-rounded experience that gives the consumer a firsthand sense of the company and it’s product.
In event marketing, you need to take note of two things: event type, and engagement mode. Event marketers handle a number of different event types, and there are two modes by which event marketers are engaged.
Services and Specialisation
Product launch – consumers get to touch and try the product
Grand opening – People from the community can have a tour of your business
Workshops and seminars – Education on how your services can benefit people
Tradeshows – Bringing business buyers to an aggregation of booths
- Hiring an event marketer to run events as part of a marketing campaign
- Hiring an event marketer to fill seats (sell tickets) for an event for you.
Main price factors
- Type of event
- Size of event
- Complexity of marketing service required
- Event Venue
- Per seat filled
- Per event by headcount
Tips and tricks / challenges
- Paid events are much harder to fill seats than free events, but have significantly lower dropout rates