10 Tips To Write Awesome Email Subject Lines (That Won’t End Up In The Trash)

Posted on by Alani

Emails are probably the only exception to the phrase ‘Don’t judge a book by its cover’.

We are bombarded with email after email in our inbox everyday, and most of them get swiped straight to the trash. The subject line is the first thing you’ll see, so it’s extra important to write the perfect one in order to stand out from the sea of emails in your inbox.

There are several characteristics of a subject line that you should aim for. It has to be compelling enough to make you open the email, short and concise enough not to get cut off on mobile devices, and unique enough to compete with the other emails you’re receiving.

If you’re at a loss of how to craft the perfect email subject line, we’ve got you covered with these tips, along with real examples from my own inbox:

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The Easiest Way To Calculate Your Freelance Rate

Posted on by Alani

If you’re a freelancer struggling to calculate your rates, or a company looking to hire a freelancer but unsure of how much to charge, worry not! The answer to calculating your rates is not as difficult as it seems. Follow the steps below to see how you can easily come up with a fair price for the services you are offering:

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What’s The Best Time To Post On Social Media?

Posted on by Alani

Social media marketing is one of the best ways to get your business out there and increase your reach. Seeing as social media websites are the top visited sites online, with an estimated 3.09 billion users by 2021, it makes sense for you to tap into this resource to grow your business.

With that being said, there are certain rules you should follow with your social media postings to maximize your reach, including the timing of your posts. There’s no point sharing great posts at 5am when there isn’t anyone to see it! CoSchedule conducted and compiled studies on the best times to post on the most popular social media platforms. Hence, here’s a handy guide to when you should post on your socials:

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These Viral Marketing Tips Will Boost Your Social Media To The Next Level

Posted on by Alani

Social media is one of the most powerful tools you can use to support your business. Maintaining active social media pages are a great way to reach millions of people, but this involves posting great content at the right times and on the right platforms for your target audience.

If you are just starting your business socials or you aren’t seeing the results you were hoping for from your pages, fret not! We’ve compiled a bunch of tips for you to maximize your socials and see your performance soar:

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TQ Prospector Review: Lead Generation in 21 Seconds

Posted on by Thunderquote

This article originally appeared in lancerX.

Heard of B2B services marketplace ThunderQuote?

They’ve released a new lead generation tool called ThunderQuote Prospector.

And today, I’m going to show you exactly how to use the tool and what I think of it.

As a spoiler, I pretty much only have good things to say about it.

Because with the tool, I’ve been able to compile a list of 16 leads in just 20.96 seconds.

Plus – without paying a single cent!

If you’re a freelancer looking to get more clients (and who isn’t?), this is definitely one tool to consider adding to your lead gen arsenal.

Let’s dive in!

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Refresh Your Email Marketing With 4 Simple Steps

Posted on by Alani

Email marketing, if done right, can deliver great results for you and your business. Studies show that albeit the rise of social media, email is almost 40 times more effective at attracting new customers than Facebook and Twitter combined. That’s more than a little significant!

If you aren’t seeing results from your emails lately, you came to the right place. Read on to find out what simple changes you can make to boost your emails and reel people in.

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Everything You Need To Know About Hiring Your Next Graphic Designer

Posted on by Alani

Many people underestimate how important having great graphic design can be. For instance, take a look at this poster.

Not only is it unappealing to look at, there’s too much going on for you to process, and no clear information. If you’re in need of design help and are looking to hire a graphic designer, keep these tips in mind to make sure you get the best out of your experience:

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There’s An App For That, So Should There Be One For Your Business?

Posted on by Alani

Mobile phone usage is increasing incrementally every year, with the number of smartphone users reaching an estimated 2.87 billion by 2020. With that in mind, it makes perfect sense to adjust your marketing strategy to be more mobile-forward. Read on to find out how having a mobile app can boost your sales and customer base!

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Breaking It Down: How Much Should Making Videos ACTUALLY Cost?

Posted on by Alani

Videos are the way to go in marketing your business, with their easy to consume content, instant shareability, and lasting impressions on your viewer. You might have considered producing a video for your own business, but thought it wouldn’t be worth the trouble. Think again!

We analysed 25 local production houses for their services provided, and averaged out the costs. In this article, we will be going through how much making a video would typically cost in Singapore, as well as the services you can get based on your budget.

Services to consider:

1. Script & storyboard

Have no idea where to start in terms of the story and flow of your video? Then you’ll need help with creating the storyboard and script.

The price will vary depending on the complexity and length you want your video to be. A longer video length = more ideas needed with the script and story!

2. Film crew

Is it time to roll the cameras yet? The budget depends on whether you want to hire a basic videography team or a full crew (that includes a lighting technician, a sound guy, multiple cameramen, etc.).

If you’re in need of video help, ThunderQuote is the place to go. Simply submit a quotation request for free and we’ll get up to 5 video producers linked up to you ASAP!

3. Director and/or producer

If you’re not fully sure how to translate your creative vision on tape, then you might need a director and producer to take on the reins.

Their fees could increase depending on how long your video will take to shoot. Though not completely necessary, it could be a big help to getting your video to perfection.

4. Actors

Have you decided who will be in front of the camera? If you and your colleagues are camera shy, you’ll need to hire an actor instead.

5. Hair and makeup

You’ll also need to consider hiring someone to do hair and makeup. Just don’t get too ambitious with wardrobe changes and crazy looks!

6. Location

Don’t forget location costs, which varies according to the venue itself.

7. Editing

Editing costs vary greatly according to the type of video you are looking to produce. Do you need basic editing or are you planning to make a more cinematic or documentary style video? Editing is hard work, so make sure to set aside a good amount of your budget for that.

Voiceovers and subtitles might be necessary too, and the cost will depend on the length of your video. Some voiceover artists will charge by the minute, so do keep that into account.

Background music is important too, and their rights need to be purchased before they can be used in your video.

Pricing average

Here’s a breakdown of the average pricing for each service we just mentioned:

 

Your video should range from $1500 – $5000, depending on your ideas and requirements of course.

Now that you have a rough idea on how much your video idea should cost, it’s time to start shooting! Not sure how to start? Submit a request on Thunderquote to get up to 5 free quotes from video production houses today!

ThunderQuote is the most comprehensive business services portal in Singapore, Australia and ASEAN , where hundreds of thousands of dollars of procurement contracts are sourced every month by major companies like Singapore Press Holdings, National Trade Union Congress and more.