Content marketing is one of the most important mediums of marketing you can have under your belt, since pushing your marketing efforts makes it 13x more likely for you to see a positive ROI.
This means that making the effort to push out blog posts and email campaigns can have significant outcomes for you and your business. It may be difficult to find the time to do so, but the results generated over time are worth it.
With that, though, comes the question, “What should I be writing about?”. An easy solution to this is by doing some keyword research. What that means is finding out which keywords get the most clicks and views, based on current trends. This way, you can target the topics that people are more likely to read!
Let’s take a look at some handy tools to help with keyword research and how they work: