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Measure Your Social Media Performance With These 6 Key Metrics

Posted on by Alani

Social media marketing is one of the most important tools you can have under your belt, and with that comes the wealth of data and analytics for you to learn from and track. There are certain metrics that are especially important to track, in order for you to see if you’re on the right path with your marketing strategy, which will inadvertently help your business grow.

Which metrics you need to track comes down to your marketing goals, but the following metrics will give you insight into your followers and their behavior when it comes to your content, as well as what aspects of your social media you should hone and improve.

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The Ultimate Beginner’s Guide To LinkedIn Lead Generation

Posted on by Alani

Lead generation is arguably one of the most important (and tricky) parts of the sales process. Gathering leads, reaching out to them, and funnelling them into your sales funnel is a time-consuming process, but if done well, can result in lots of closed deals and network connections down the road.

Nowadays, marketers are turning to every medium possible to generate new leads, and that include social media. LinkedIn, specifically, is a wonderful tool to generate leads, seeing as it comprises of 500 million+ professionals, 75% of which have incomes of over $50,000.

It’s no wonder that 80% of B2B leads come from LinkedIn, and 92% of B2B marketers leverage LinkedIn over other social media networks.

Generating leads on LinkedIn is a simple but gradual task, bringing in results over periods of time. We’ve put together the steps you need to take to build up your LinkedIn profile and get hundreds of sales leads in no time.

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What’s The Best Time To Post On Social Media?

Posted on by Alani

Social media marketing is one of the best ways to get your business out there and increase your reach. Seeing as social media websites are the top visited sites online, with an estimated 3.09 billion users by 2021, it makes sense for you to tap into this resource to grow your business.

With that being said, there are certain rules you should follow with your social media postings to maximize your reach, including the timing of your posts. There’s no point sharing great posts at 5am when there isn’t anyone to see it! CoSchedule conducted and compiled studies on the best times to post on the most popular social media platforms. Hence, here’s a handy guide to when you should post on your socials:

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