You might have a fancy design on your site but if it’s difficult to use, visitors would be discouraged and click away quickly. Read these tips of the small changes you can make to your website to reel in those clicks and hike up those conversions!
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Make sure your website is mobile-compatible
In today’s day and age of people being glued to their phones, mobile-responsiveness is of utmost importance for your website. In fact, having a better layout and design than your desktop version may be even more important. A recent study suggests that almost 60% of web visits come from mobile users!
Opening a website on mobile with a messed-up layout due to incompatibility with phones is a big turn-off, so take the necessary steps to ensure that mobile users can have a good experience on your website too.
Don’t forget to make sure your site looks consistent across platforms though!
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Keep your loading times fast
No one likes waiting, especially that annoying extra few seconds for a website to load up. So much so, that a slow-loading page is the most popular reason as to why your visitor (and potential client) is clicking off your site. According to Google Webmasters, a good loading speed to aim for is 2 seconds, while Google themselves target half-second loading times.
Speaking of Google, the search engine mammoth along with several others will rank your website lower in search results due to slow loading time. This means that not only would people be clicking away from your page, but it would also be harder to find due to lower SEO rankings.
There are free tools available online to check website speed, which should be a good indicator of what you need to improve on your site. Make sure to keep third-party plugins to a minimum, reduce the amount of data used by your resources, and write your HTML to load above-the-fold content first!
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Keep your website search engine-optimised
Search engine optimisation (SEO) is a key factor in boosting your website higher in search results, which in turn, will increase your visibility and clicks. This focuses more on the back-end of your website, as opposed to the front-end that users will see. But be warned, some web design choices will actually interfere with your SEO.
For example, having drop-down navigation that doesn’t link to the main category, using infinite scroll, not including the alt text option for image uploads, or using search to build categories instead of filters could interfere with how well search engines can scrape information from your website.
Not sure how to make your site SEO-friendly? Use ThunderQuote to get help and be connected to up to 5 web developers today!
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Revamp your website for conversions
Keeping your site’s user journey as simple as possible, from the homepage to your ‘thank you’ page, is vital to ensure that your customers don’t stray away and click off your website.
Map out your path from the homepage to the endpage of your conversion goal by testing it out on your own and with the people around you. Keep it to as few clicks as possible. Ultimately, you’ll want to improve your bounce rate by making it easy for users to go through with conversions.
How to optimise your page for conversions? Simple steps like having clear CTA buttons and keeping your main points above the fold helps!
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Test it out!
You’ll never know what works and what doesn’t for your website until you test it out yourself. Make a small change to your layout, colour scheme, or text, then analyse the data after a period of time to see if your users like the change. After going through the results, decide whether the changes you made should stay or revert to the way it was before.
To keep up with the ever-evolving world of web design, it’s best to constantly update, optimise, and debug your site. But don’t get too ahead of yourself though. Try to make one change at a time to have a clear idea of what is making your website stronger or weaker.
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Have clear navigation
Having a website that is easy to navigate can be a make-or-break factor for visitors. Your main menu should be clear, with all important pages available and easily accessible.
If you have a lot of subpages, keep them organised in drop-down lists. On the other hand, make sure to just keep it to the essentials, and not overwhelm your visitors with too many menu links. A search bar is vital as well, as visitors wouldn’t want to waste time scrolling through pages and pages before finding what they want.
Having an informative footer is important as well. Make sure to include all your contact information, social media links, and maybe even a short description of your company.
Also, take the time to check that all your links work. Nobody likes broken links!
Need help to implement these tips and redesign your website? Submit a request to get up to 5 free quotes for web design!
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