Useful information when hiring a Collateral Designer

A well-designed collateral can attract the attention of potential customers and users, but a great one can leave a lasting impression. At many events, collaterals are the thing that people refer to for easy reference to your business and serve as a way for them to remember your brand post-event. It is also the perfect way to introduce your business to someone who may just be passing by, so it is key to have one that is properly designed

Services and Specialisation

  • Flyer Design
  • Banner Design
  • Namecard Design
  • Book covers and Packaging Design
  • Poster Design

What makes a good collateral design company?

  1. Quality of their work is top notch
  2. Past reviews are always positive
  3. Received no complaints on late work
  4. Designers are mostly in-house
  5. Involves the client in the creative process

Main price factors

  1. Complexity of required design – most of the cost is driven by hourly charge of the designer, so a more complicated design would take longer and would cost more
  2. Types of collaterals required

Pricing

Costs of developing collateral ranges from $1000 to $2000 depending on the spread of your collaterals and quantity

Tips, tricks and challenges

  1. Know their work – Look at what they have designed so far and judge if that is of the standard that you require
  2. Establish a communication system – Making changes to design in the short term isn’t easy. Make sure you know what to do when you need last minute changes or if you need to contact them urgently so both parties are prepared.