Useful information when hiring a Logo Designer

A good logo helps brand stand apart from the competition: it’s a meaningful way to represent your company. There are a lot of different logo design agencies around the world and a lot of freelancers. Logo design agencies mostly create new logos for businesses but also update old ones.

Services and Specialisation

  • Corporate Business Logo
  • IT and Online Based logo
  • Sports and Club Logo
  • Company and Website Logo
  • Product Brand and logo
  • Corporate Identity Design
  • Corporate Business Card
  • Exclusive Brand Name

What makes a good logo designer?

  1. Takes time to understand your brand goals and philosophy to influence their design
  2. Works with a detailed timeline and is able to give you a start and end date
  3. Discusses ideas with you and takes into account your inputs. He or she explains limitations and problems to help you understand the scope of your project

Main price factors

  1. Number of hours spent designing
  2. Type of vector, be it B&W or full colour

Pricing

Price range from $400 (unexperienced freelancers) to more than $3,000 (professional agencies).

Tips, tricks and challenges

  1. You should be really involved during the entire creation process to make sure that the final result matches your expectations.
  2. Right from the start, you should know exactly where and why your logo will be used (product, website, app) to help the designer scope his design
  3. You should be able to perfectly explain your business to your designer, and after his/her propositions, be honest with your feedback: don’t wait for the last moment to execute changes.