Useful information when purchasing Video Production Services

Video production houses handle everything for a video production process. They can handle script-writing, story-boarding, filming, casting and post production. Some firms may also include video marketing services in their package. They offer their creative perspective in the process and handle projects like corporate videos, animation, short films and even commercials.

Services and Specialisation

  • Corporate Videos
  • Product Demo Videos
  • Commercial Videos
  • Explainer Videos
  • Brand Identity Videos
  • Short Films
  • Documentaries
  • Music Videos
  • Sports Action Videos

 What makes a good video producer?

  1. Most, if not all their work can be done in-house
  2. Is involved in the creative process from start to end and offers their professional input
  3. Past works have received very good feedback and is constantly praised by clientele
  4. Organization is well structured and the feedback loop for clients is very well established

Main price factors

  1. Cast
  2. Length of video
  3. Location
  4. Equipment and crew required

These are generally the three biggest cost factors that can vary, most other costs are standard in a video production process.

Expected Price Ranges When Creating A Video For Your Business


Concept/script: $60-150/h

Videography team: $75-150/h

Editing and graphics: $60-175/h

Actors: $50-500/h

Equipment: $50-500/h

Location: $100-400/h

Narration: $100-400/h

Tips, tricks and challenges

  1. Ask about the potential holdups in the production process
  2. Samples are readily available, don’t just rely on their show reel as that shows the highlight of all their works, but not an actual complete video
  3. Ask about policies regarding last minute changes so you’re prepared for any sudden problems

I can offer some advice from other buyers

  1. Be sure if you have enough content/resources first. Need to be able to arrange the scenes to happen. Story-boarding should come from you, but think through it together. Delivery timeline. (Inez Wihardjo BonAppetour, Operations Director)
  2. You need advanced planning – the song, footage, message, perspective and method of filming. You can share with the videographer what you have in mind and he will advise you if it is suitable. Also, make clear your expectations. It will be good if he can show you a sample of his past works as well. A lot of video editing is required – if you need complex ones you need to hire more than 1 videographer. (Gary Chow, Administrator of SJS)