Almost every business either has mobile apps or website that are compatible for mobile users. Creating one might be as simple as hiring a mobile app designer, however what determines the success of a mobile app?
A lot of factors determine its success and this article here is the ultimate checklist for your mobile app according to the different stages. Let’s begin.
Pre-development: Research and preparation
Before you even begin developing your app, there are a few things that you should do your research on. Firstly, know who your customers are. Are they millenials who are tech savvy? Or are they baby boomers who are still learning the basics of technology? If you are catering to millennials you might want to provide more content and options. On the contrary, for baby boomers, you want to ensure your texts and graphics are large and it is easy to manoeuvre around your mobile app.
You also want to identify your competitors. Research on what they are doing and how to improvise to stand out, this will give you an insight on where you stand and ideas on how to differentiate from your competitors.
After identifying your target audience and competitors, focus on your goals. What is the purpose of the mobile app? Is it to enable customers to do purchases on their mobile? Will it serve as news and content provider? Or is it for entertainment purposes? Not only will these be important to the design of your app, it will also help you in identifying the budget needed.
Another important task is to come up with the name. Bear in mind that app names should be as short as possible. The app logo is as important as well. There might be a possibility of hiring a designer if you intend for the logo to be unique.
Here is the checklist of things to consider during the app development stage:
- The operating system: Android and iOS might look slightly different and will require different codes.
- Device compatibility: Will it look different on tablets? What about the size of the screen and the screen resolution?
- Data Connectivity: Can your client browse your content without data connection? Will it only work on 3G?
- Hardware Devices integration: Do you need the support of hardware devices? This will ensure that your app designs functions well with the devices of your choice.
- Payment method: If you have any in-app purchases you should establish a method of payment to be used by the app and develop the app to be compatible.
- Gestures to be used by the app: You need to determine the controls that will be utilized for the app to work. For example, facial recognition, swiping, double tapping or any gestures you might want to create.
- Language: Different languages might need different designs. I.e: Arabic will start from the right instead of the usual left. If there are options for multiple languages, the design can also vary.
- UI Design: Have a distinct design to be followed during the developing process to optimise UI design of the app.
- App feature: Have a clear layout of the features. The content of the app will affect its efficiency and adequacy in the market.
- In-app advertising: This is crucial because the placement of in-app advertisements make a difference.
- Functionality behaviour: Does your app require the usage of the camera? If so will it shut down when a user receives a video call or uses other mobile apps?
- Network security and protocol: You should especially be aware of this if the app requires sensitive data such as credit card numbers and addresses.
Now that you have passed the development stage and have your app ready to go, what should you do?
- App testing: You would want to ensure that your mobile app functions exactly the way you expect it too. You also want to ensure that users understand how to navigate around your mobile app.
- App launch: This is where your marketing skills will be put to the test. Press release and marketing campaigns will be done to promote your app. For more tips on writing a good press release for your mobile app campaign, check out the article prepared by Buzinga here.
- Maintenance: Place a support team that will keep the app functional and efficient at all times. Technology changes constantly and you might need to update your mobile app to suit the changes.
Updates: To ensure users are always interested, come up with interesting updates. It may be fresh contents, discounts or even a new feature.
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